Impact of External Environmental Factors on Green Supply Chain Management: An Empirical Study in Fast Moving Consumer Goods Industry in Vietnam



The study is aimed at exploring the external environmental factors that affect green supply chain management. The official study was conducted with 479 fast moving consumer goods (FMCG) businesses through direct and online surveys. Collected data is used for scale re- measure, factor analysis and structural equation modelling with the support of SPSS and AMOS statistical software. The study identifies four external environmental factors that influence green supply chain management, including (i) Environmental regulation, (ii) Supplier and community pressure, (iii) Competitive pressure and (iv) Buyer pressure. In addition, it also finds that green supply chain management consists of three main practices, including (i) Environmental Management, (ii) Reverse Logistics, and (iii) Investment recovery

Keywords: External factor, environmental management, green supply chain management. 


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Faculty of Humanities and Social Sciences,
Khon Kaen University, Khon Kaen, Thailand

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