Online Social Networks Influencing Students’ Social Learning Outcomes, An Analysis in Vietnam

HUE THI HOANG, QUYNH HUONG PHAM, HANH THI HAI NGUYEN, THUY THI THU PHAM

Abstract


Social networks have increasingly penetrated into most of the universities, affecting lots of students’ life. In this study, we investigate how online social networks affect social acceptance, acculturation, and social learning effectiveness. Based on social learning theory (Bandura, 1977), we argued that online social networks and social learning effectiveness have the relationship. Results from our surveys accompanied by selected universities demonstrated the impact of online social network on students’ social learning outcomes. We found online social network engagement has a positive influence on students’ seft-esteem, social learning effectiveness, social acceptance, and acculturation at universities, but not on satisfaction with university life. We also suggested social acceptance affects students’ seft-esteem and social learning outcomes positively. Acculturation helps students attain the development of seft-esteem, life satisfaction at universities and learning outcomes.

Keywords: Acculturation, Social Acceptance, Online Social Networks, Social Learning Outcomes

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Department of Public Administration
KHON KAEN UNIVERSITY
Room A5 Floor 7th Rattanapittaya Building
Faculty of Humanities and Social Sciences,
Khon Kaen University, Khon Kaen, Thailand

Email:sataro@kku.ac.th


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